Brush your teeth, wash you face, take your pill
Luisa Baiocco, Arianna, Eloine, Phaedra, Ginorebel, Estinte, Naomi, Yasminelle, Belara… These are just some of the names chosen by pharmaceutical companies for the oestrogen hormones commonly sold as birth control pills. The evolutionary path of this biotechnology for birth control, also known simply as ‘the pill’ because its widespread use, unveils multiple imaginaries, which are the building blocks of our reality. Starting from the historical and material composition, an attempt will be made to ‘unpack’ this drug by following its path once it is bought, taken, assimilated and becomes an integral part of bodies’ actions and relationships. The layering of actively produced and concealed imagery will reveal the elements this technology uses in its interaction with bodies, illuminating its biopolitical mechanism.
NOT FOR SALE (Interested? Email us: cagnarauca@gmail.com)